To find influencers for your brand, define the audience you need, search the platforms where that audience already watches your category, shortlist 20 to 40 creators, vet each one on audience fit, engagement quality and past sponsorships, and then book a first wave of 10 to 20. For wellness, supplement and peptide brands, the vetting step matters most, because one creator who makes a health claim can get a post removed or an ad account restricted. Typical 2026 rates run from $50 per post for nano creators to $10,000 and up for macro.

Where do you find influencers for your brand?

You find the right influencers where your customers already spend time, not in generic databases. The practical sources:

• Platform search. Search TikTok, Instagram and YouTube for the exact phrases your buyers use, such as "morning routine", "sleep stack" or "what I eat in a day".
• Hashtags and sounds. Follow niche hashtags and trending audio inside your category.
• Your own followers and customers. Many good partners already buy from you or tag you.
• Competitor comment sections. Creators who comment thoughtfully on category content often have engaged audiences.
• Podcasts and newsletters. Hosts in wellness and longevity bring long-form trust.
• Influencer platforms and agencies. Faster, with pre-vetted rosters and existing relationships.

How do you hire influencers?

You hire influencers by sending a short, specific offer, agreeing on deliverables and rate in writing, and approving content before it goes live. A clean hiring process:

• Outreach. One message with the product, the format you want, the timeline and a rate range.
• Scope. Number of posts, platforms, formats, usage rights and exclusivity.
• Contract. Deliverables, rate, approval rights, disclosure requirements and payment terms.
• Brief. Product details, approved talking points, banned claims and examples of tone.
• Product. Ship early so the creator uses it before filming.
• Approval. Review drafts before posting, with a set number of review rounds.
• Payment. Pay on publication, or split between signing and publication.

How do you vet an influencer before booking?

Vet every influencer on the same short checklist so you compare like with like:

• Audience fit. Do their followers look like your customers in age, interests and location?
• Engagement quality. Read 50 comments. Real questions and conversations beat emoji strings and generic praise.
• Follower growth. Sudden spikes can signal bought followers.
• Content consistency. Do they post in your category every week, or once in a while?
• Past sponsorships. How did previous brand deals look, and did any brands come back?
• Claim discipline. Do their organic posts make medical or outcome claims? If so, their sponsored posts will too.
• Professionalism. Response time, clear rates and willingness to accept approvals.

For regulated categories, claim discipline is the deciding factor. A creator with a smaller audience and careful language is worth more than a bigger one who improvises.

How much do influencers charge?

Influencers charge mainly by audience size, platform and format. Typical 2026 ranges per sponsored post:

• Nano (under 10k followers): $50 to $300
• Micro (10k to 100k): $300 to $2,000
• Mid (100k to 500k): $2,000 to $10,000
• Macro (500k and up): $10,000 and up

Video usually costs more than static posts. Usage rights for paid ads, exclusivity and fast turnaround add to the rate. Bundles of several posts often come with a lower price per post.

Should you use micro influencers or bigger creators?

Start with micro influencers for most wellness and supplement brands. They cost less, they speak to defined sub-niches and they let you test several audiences at once. A budget that buys one macro post can fund 5 to 30 micro posts, which gives far more data on which creators and formats sell. Once you know what works, add mid-tier creators for reach.

What should you put in an influencer brief?

Put everything the creator needs to make content that sounds like them and stays inside your rules:

• One line on what the product is and who it is for.
• The single message you want viewers to remember.
• Approved talking points and phrases.
• Banned claims, with examples.
• Required disclosure wording and paid partnership labels.
• Format, length and posting date.
• Links, codes and tracking details.
• Two or three examples of content you liked.

Keep it to one page. Long briefs produce stiff content.

How do you avoid fake followers and bad fits?

Avoid them by checking the data behind the profile, not the follower number. Signs to watch:

• Engagement that is far lower or far higher than similar accounts.
• Comments that are generic, repeated or in languages that do not match the audience.
• Large follower jumps with no viral post to explain them.
• Audiences mostly outside the markets you ship to.
• A feed full of sponsored posts with no organic content between them.

Ask for audience screenshots from the creator's own analytics for location, age and gender before you book.

How do you measure whether an influencer worked?

Measure each creator on sales and cost per result, not on likes. Give every creator a unique code and tracked link, then track:

• Clicks and conversion rate by link.
• Orders and revenue by code.
• Cost per order by creator.
• Saves, shares and comment quality as secondary signals.

Re-book the creators who sell, drop the ones who do not, and test new ones each month.

When does it make sense to use an agency?

An agency makes sense when you need many creators, need them fast or work in a regulated category. Baseamp works only with wellness, biohacking, longevity, supplement and peptide brands. We deliver a shortlist in 48 hours, approve every post before it goes live and send weekly reporting that shows what sold.

How many influencers should you book at once?

Book 10 to 20 creators for a first wave. Fewer than 10 gives too little data to separate a good creator from a lucky post. More than 20 is hard to brief, approve and track well on the first attempt.

Spread the first wave across 2 or 3 sub-niches so you learn which audience responds. For a sleep product, that might be evening routine creators, recovery-focused athletes and parents who post about their days. Keep the brief, the offer and the posting window the same across all of them, so the differences you see come from the creator and the audience, not the setup.

After 4 to 6 weeks, rank every creator on cost per order. Re-book the top third on monthly contracts, replace the bottom third and keep testing.

FAQ

What is an influencer agency?

An influencer agency is a company that finds, vets, books and manages creators for brands. It handles outreach, rates, contracts, briefs, content approvals and reporting, so the brand gets campaigns without running each creator relationship itself.

How much do influencer agencies charge?

Influencer agencies charge a management fee on top of creator fees, and the structure differs by agency and campaign size, so ask for the split in writing. Creator fees follow typical 2026 ranges: $50 to $300 per post for nano creators, $300 to $2,000 for micro, $2,000 to $10,000 for mid and $10,000 and up for macro.

What is the best influencer marketing agency?

The best influencer marketing agency is the one that specializes in your category, can show a vetted shortlist quickly, approves content before it goes live and reports sales by creator. For wellness, supplement and peptide brands, add one more test: ask how the agency keeps creator content inside platform and regulator rules.