Influencers charge anywhere from $50 to $10,000 or more per post, and follower count sets most of that range. Typical 2026 ranges we see: nano creators under 10k followers charge $50 to $300 per post, micro creators with 10k to 100k followers charge $300 to $2,000, mid-tier creators with 100k to 500k charge $2,000 to $10,000, and macro creators above 500k start around $10,000. Engagement, platform, usage rights and exclusivity move a quote up or down inside each band.

Below is how the tiers break down, what changes a rate, and how wellness brands keep creator spend predictable.

How much do influencers charge per post by follower tier?

Follower count is the starting point for almost every rate card. These are typical 2026 ranges per post:

• Nano influencers (under 10k followers): $50 to $300
• Micro influencers (10k to 100k followers): $300 to $2,000
• Mid-tier influencers (100k to 500k followers): $2,000 to $10,000
• Macro influencers (500k followers and up): $10,000 and up

Treat these as bands, not prices. Two creators with the same follower count can quote very different numbers, and a creator's rate can change month to month as their audience grows.

What makes an influencer charge more or less?

Five factors push a rate up or down inside its tier.

• Engagement. A creator whose posts get real comments and saves can charge more than one with a larger but quieter audience.
• Platform and format. A long YouTube review takes more work than an Instagram story, and is priced that way.
• Usage rights. If you want to run the content as an ad or post it on your own channels, expect to pay extra, often for a fixed period.
• Exclusivity. Asking a creator not to work with competitors for 30, 60 or 90 days costs money, because it blocks other deals.
• Turnaround time. Rush jobs cost more.

Usage rights and exclusivity are the two add-ons most likely to raise a quote. Scope them in your first message so the rate you get is the rate you pay.

How much do influencers charge on Instagram, TikTok and YouTube?

Rates follow the same tiers on every platform, but the format changes the effort and the price.

• TikTok posts are short and quick to film, so rates per video often sit at the lower end of each tier.
• Instagram rates depend on the mix. A reel costs more than a story, and a bundle of reel plus stories costs more again.
• YouTube integrations and dedicated reviews take the most work. A dedicated review usually costs more than a short mention inside a longer video.

If you are testing, start with the format that is cheapest to produce and easiest to measure, then move budget to what sells.

Why do wellness and supplement creators price differently?

Creators in supplement, peptide, longevity and biohacking niches turn down a lot of brand deals, because their audiences are skeptical and quick to call out a bad fit. They protect that trust. In practice that means:

• They ask for product samples before they agree to a deal.
• They want to see the brief and the claim rules first.
• They expect to approve the final script and keep their own voice.
• Some refuse categories outright, such as anything that looks like a medical product.

The result is fewer yes answers rather than always higher fees. Brands that send clear, claim-safe briefs get better response rates from these creators.

How do influencers bill brands?

Most creators use one of five payment models.

• Flat fee per post. The most common. You pay a set amount per deliverable.
• Post bundles. A package such as one reel and three stories at a combined rate.
• Affiliate split. The creator earns a percentage of each sale through their code or link.
• Fee plus commission. A lower flat fee plus a percentage of sales. This shares risk.
• Gifted product. Product in exchange for content, with no fee.

Gifting can work with nano creators who already like the product. Above 10k followers, most creators expect a paid fee, and asking for free content tends to burn the relationship.

Are micro influencers worth the cost?

For most wellness brands, yes. Micro influencers at $300 to $2,000 per post in typical 2026 ranges give you a specific audience and room to test. A budget that buys one mid-tier post can fund several micro creators, which means several audiences, several hooks and several data points instead of one.

Bigger creators make sense once you know which message sells and want reach. Start small, find what works, then scale.

How can you keep influencer costs predictable?

Predictable creator spend comes from deciding the rules before you start outreach.

• Set a budget per tier. Decide how much goes to nano, micro and mid-tier creators before you contact anyone.
• Ask about usage rights early. Put it in the first message, not after the content is filmed.
• Book in batches. Contracting five creators at once is faster and gives you a fair comparison.
• Use codes and links. Give every creator a unique code and tracked link so you can compare cost per sale.
• Rebook the winners. Creators who sold once usually sell again, and repeat deals are easier to negotiate.

What should you ask a creator before agreeing a rate?

Ask the same short list of questions every time, so quotes are comparable:

• What exactly is included: format, length, number of posts and stories?
• How long can we use the content, and where?
• Is exclusivity included, and for how long?
• How many revisions are included?
• Can you share audience location and age data?

Do you need an agency to book influencers?

You do not need one, but an agency can save time when you book more than a handful of creators a month or sell in a regulated category. Agency fees in typical 2026 ranges run $1,000 to $20,000 a month on retainer, or from $5,000 per project, on top of creator fees. In return you get sourcing, negotiation, briefs, approvals and reporting.

For supplement and peptide brands, the approval step is often the deciding factor. A post with the wrong claim can be pulled by the platform or draw regulator attention, and that costs more than the agency fee.

How Baseamp handles creator rates

Baseamp books creators in wellness, fitness, biohacking, longevity, supplement and peptide niches. We send a shortlist with quoted rates in 48 hours, keep creator fees and our fee as separate lines, and pre-approve every post before it goes live. Most brands start with nano and micro creators, where typical ranges we see are $50 to $2,000 per post.

FAQ

How much do influencer agencies charge?

Influencer agencies charge for their own work separately from creator fees. Typical ranges we see in 2026 are $1,000 to $20,000 a month on retainer, or from $5,000 for a one-off project. Creator fees are added on top, from about $50 per post for nano creators to $10,000 and up for macro creators.

How much does an influencer agency cost?

An influencer agency usually costs $1,000 to $20,000 a month or from $5,000 per project, based on typical 2026 ranges. The final number depends on how many creators you book, how many platforms you use, how many review rounds your category needs and how detailed the reporting is.

What are wellness influencers?

Wellness influencers are creators who post about health habits and routines, such as fitness, nutrition, sleep, stress, skincare and longevity. Brands book them because their audiences already follow advice in those areas. Rates follow the same follower tiers as other creators, and many wellness creators are selective about the brands they promote.