
Sophia Williams
Skincare & Beauty
Los Angeles, USA
Bio & About
This example profile shows a skincare and beauty creator on TikTok who films get-ready videos, product tests and routine swaps. Her audience is mostly 18 to 34 and buys from short demos. Skincare brands book this type for quick, native videos that describe texture and use, never skin outcomes.
Total Followers
340,000+
Avg Reach/Post
120,000
Avg Engagement
4.2%
Audience Gender
78% Women
Audience data (example)
Location Breakdown
USA
54%
UK
18%
Canada
12%
Others
16%
Age Groups
13–17
6%
18–24
38%
25–34
42%
35–44
14%
Audience data (example)
TikTok
Followers
340K
Avg Video Views
95K
Clip Views
32K
Engagement
4.2%
Instagram
Followers
120K
Avg Video Views
80K
Clip Views
Engagement
5.2%
Example content formats
Get ready
Get-ready-with-me video
Test diary
Week-long product test
Routine
Routine swap comparison
Texture test
Texture and finish close-up
Services / Collaboration Types
Sponsored posts
Story sequences
Unboxing videos
UGC content
Reels/TikTok videos
Product tutorials
Event appearances






